Hyderabad: Film promotions take a new shape every second in this digital era. Beyond the regular trailer and first-look launches, actors would love to meet audiences before premiering their film in theatres. And trips to various others centres and interactions with fans is the ongoing fad to cash in the hype.
And big-ticket films have an altogether different plan. Films like ‘RRR’ don’t settle for anything normal. The makers of Ram Charan and Jr NTR-starrer must have spent a bomb to feature their posters at major tourist destination Times Square at Midtown Manhattan, New York.
The movie is slated to be release in theatres on January 7, the next year. It will be released in more than 3,000 screens in the USA just the previous day of the release date.
One of the most prestigious advertising space in the country, Times Square New York is teaming with activity this season. Above all, there is a big demand this season as people celebrate ‘Thanksgiving Week’.
Usually, film distributors do not vigorously promote a film that has a star hero. And seeing the ad of ‘RRR’, one can assume how publicity has been planned in a strategic manner. This could be the stunt to attract the Indian settlers in the USA. As the advance bookings are expected to begin in December, the movie might rake in big bucks for exhibitors and producers.