Hyderabad: Celebrity fashion designer Sabyasachi Mukherjee has now introduced his Autumn/ Winter 2021 collection. However, more than the intricate designs of the fine jewellery pieces, it is his advertisement featuring three models decked up in the jewellery collection that caught more attention.
The new ad, which shows the three models wearing a grave expression in the ad, was trolled heavily by netizens. Social media users criticised the models for their straight face. A few also wondered if the jewellery is so heavy that the models forgot to smile in the advertisement.
The new ads were shared by the celebrity designer on the brand’s official page on Instagram.
As the new ad was shared, several social media users promptly took to Twitter to express how the models featured in the ad were looking too serious for a jewellery ad. Some even pointed out that jewellery is usually worn for festive occasions but the advertisement makes it look like a funeral.
However, this is not the first time that the celebrity brand is being trolled for its ads. Earlier this month, an ad campaign showcasing Sabyasachi’s collection of mangalsutras received backlash from netizens as a section of internet users deemed the ad to be ‘obscene’.
The advertisement featured heterosexual and same-sex couples posing for pictures wearing The Royal Bengal Mangalsutra, which is a part of the designer’s intimate jewellery collection.