Sanjeev Kapoor backed Wonderchef to expand in Telangana, Andhra Pradesh

The premium kitchen appliance brand plans to double its exclusive store count by next year with a focus on South India

Hyderabad: Wonderchef, the premium kitchen appliance brand co-founded by chef Sanjeev Kapoor and Ravi Saxena, reaffirmed its strategic focus on southern India during a meet and greet event held at its Hyderabad Exclusive Brand Outlet (EBO).

Speaking at the event, Sanjeev Kapoor emphasised the brand’s commitment to strengthening its foothold in Telangana and Andhra Pradesh.

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“The southern market has shown rapidly growing demand for our innovative kitchen solutions. Hyderabad, in particular, has emerged as a key city for us, and this overwhelming response motivates us to expand further,” he said.

The event highlighted Wonderchef’s latest product innovations designed to cater to evolving consumer preferences in southern India, including Chef Magic — an all-in-one kitchen robot that combines chopping, steaming, sautéing, kneading, blending, and frying into a single device.

The product has seen strong traction in Hyderabad, where home cooks are embracing smart solutions for efficient and healthy cooking.

Chef Magic’s built-in 7-inch screen offers guided cooking with over 370 recipes curated by Chef Sanjeev Kapoor himself, a press release stated.