Hyderabad: Spanish football club Sevilla FC extended support to LaLiga for their program in Anantapur (Andhra Pradesh) by providing the youth from disadvantaged regions with official jerseys. The program, started as a joint initiative by LaLiga Foundation, LaLiga women’s football department and the Vicente Ferrer Foundation, aims to develop football in the most deprived communities of Anantapur by providing access to education and football training to the youth there.
Sevilla FC has been prioritising the Indian market as a part of their growth strategy for several years. Earlier this year, the club signed with Bengaluru FC to reinforce Sevilla FC’s presence in the Indian market and make an impact on the football industry in India. In the period since then, both the clubs’ work has been recognised and awarded Best Internationalisation Strategy in 2021 by the prestigious World Football Summit Awards. Sevilla FC has also been actively involved in several LaLiga projects in India, especially with the LaLiga Football Schools.
According to Jose Antonio Cachaza, Managing Director, LaLiga India, developing youth and grassroots level football has been an important mission for LaLiga in India. “We got into the project in Anantapur with the Vicente Ferrer Foundation and the LaLiga Football Schools for that. Sevilla FC has been collaborating with us on our grassroots work here for several years and the success of these initiatives is very inspiring.”
Jose Carmona, President, Sevilla FC, said, “We, at Sevilla FC, have been investing into India as part of our internationalization strategy for a few years now and it has been very promising so far. The rate at which the sport is growing in this country showcases the potential and talent Indians have. This initiative for LaLiga’s work in Anantapur is a small token of our appreciation and recognition for the work being done and talent being nurtured there.”
Started in 2018, the program in Anantapur has benefitted over 3000 boys and girls aged between 11 and 19 years. It also includes training and exchange of knowledge for coaches and administrative staff in order to build the sport from grassroots level in the community. In the three years since the program was started, LaLiga has undertaken several major initiatives to provide support like organizing specialised training sessions for the youth and staff with experts from Spain, providing monetary and non-monetary assistance during the pandemic and more.