Superstar Krishna unveils first look of ‘Jai Vittalacharya’

Hyderabad: Is it not an exaggeration to say that every Telugu movie-lover – over several generations – has enjoyed movies made by ‘Janapada Brahma’ Vittalacharya.  That Vittalacharya’s films have not lost popularity even after several decades is evident in the fact that the present generation Telugu audiences are also watching and enjoying his films. It […]

Hyderabad: Is it not an exaggeration to say that every Telugu movie-lover – over several generations – has enjoyed movies made by ‘Janapada Brahma’ Vittalacharya. 

That Vittalacharya’s films have not lost popularity even after several decades is evident in the fact that the present generation Telugu audiences are also watching and enjoying his films. It is needless to say that Vittalacharya is a trendsetter in making folklore movies. Even today, many filmmakers are inspired by the legend’s style of filmmaking. 

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The book ‘Jai Vittalacharya’, written by journalist-writer Pulagam Chinnarayana, brings to light renowned filmmaker Vittalacharya’s comprehensive cinematic journey, with a collection of events behind his films. 

The first look of the ‘Jai Vitralacharya’ book was released by superstar Krishna. The event was attended by senior journalist Vinayaka Rao. 

Unveiling the first look, superstar Krishna said, “I did only one film under Vitralacharya’s direction. It was ‘Iddaru Monagallu’. That movie became a massive hit. Although I acted in action movies, I did very few folk-themed movies. I signed Vittalacharya’s movie 40 days after the release of my film ‘Gudachari 116’.” 

“‘Iddaru Monagallu’ movie was my first multi-starrer. Vittalacharya is a great film director. Later, he was known as a successful producer too. He bagged many hits and used to make films with jet speed and, most importantly, on budget. He used to have the same set for any movie. I am happy to release the first look of a book on Vittalacharya garu,” added Krishna. Author Chinnarayana said, “‘Jai Vittalacharya’ is a book written with comprehensive information about the journey of ‘Janapada Brahma’ Vittalacharya. He is not only a great director but also a great producer. We started working on this book on the occasion of his centenary celebrations during the Covid-19 lockdown. We completed this book with equal pace as Vittalacharya would wrap up his films.”

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