In the study, the researchers of the University of Portsmouth found that counterfeiters are leveraging the popularity and trust of social media influencers to promote their illegal wares, making it easier than ever for consumers to find and purchase counterfeit products.
Consumers today expect trustworthy brand relationships through influencers and celebrity endorsements, but trends show that brands are shifting away from expensive celebrity endorsements and moving towards influencer marketing to promote products or services. Core reasons for influencer endorsement rise are (a) Consumers purchase products supported by influencers (b) Consumers trust online opinions (reviews and comments) […]
The lawsuit was filed in the US District Court for the Western District of Washington and alleges the defendants operated in concert with each other to sell counterfeit products and engage in false advertising, Amazon said on Thursday.