TATA IPL 2026 becomes most-watched season in league history
JioStar announced that TATA IPL 2026 became the most-watched season in the tournament's history, reaching more than 1.2 billion viewers. Strong growth across television, digital and connected TV platforms helped deliver record watch-time, with the final attracting over 400 million viewers
Hyderabad: JioStar today announced another landmark season for the TATA IPL, as the recently concluded season became the most-watched in the league’s history. Besides delivering record-breaking growth across television and digital platforms, JioStar reaffirmed the league’s position as India’s biggest sporting and entertainment spectacle.
TATA IPL 2026 reach soared to an astounding 1.2 billion, reflecting a growth of 7 per cent year-on-year. The season, marked by new heroes, never-before-seen performances and compelling sub-plots, kept viewers glued to their screens as watch-time touched 870 billion minutes. The TATA IPL 2026 final, which culminated in Royal Challengers Bengaluru lifting the trophy for a second consecutive year, delivered a viewership double, becoming the most-watched TATA IPL match ever and reaching over 400 million viewers across screens.
The 2026 season witnessed strong growth across digital screens. Connected TV continued its rapid ascent, growing by 22 per cent, underscoring the convergence of television-scale reach with digital precision for advertisers. Digital video views reached 25 billion, marking an 8 per cent year-on-year increase. Growth in digital was particularly fuelled by two audience segments, namely affluent consumers and young viewers, reinforcing the TATA IPL’s ability to attract premium consumers and future-facing audiences at an unparalleled scale. Regional language watch-time share rose by 33 per cent on digital.
Ishan Chatterjee, CEO, JioStar Sports, said, “TATA IPL 2026 was a season where we set out on our journey of what a truly integrated sports platform should look like. Our endeavour was to make every screen, every interaction and every moment meaningful, so that fans are not only watching sports on our platform but also interacting with it in ways that are deeply contextual and personal.”
