TATA IPL 2026 records highest-ever reach across TV and digital platforms

JioStar has reported record reach and engagement for TATA IPL 2026 across television and digital platforms as the race for the play-offs intensifies. Digital reach, CTV viewership and regional language watch-time have shown significant growth, attracting several new advertisers this season

Hyderabad: As teams in TATA IPL 2026 head into a thrilling race for the play-offs, JioStar continues to witness sustained growth in reach and engagement across linear TV and digital platforms.

With play-off spots still wide open, season 19 has maintained a level of unpredictability that has helped TATA IPL 2026 record its highest-ever reach, with a combined reach of 1.1 billion.

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While reach on linear TV has maintained its strong footing and is well on course towards the 500-million mark, digital reach grew by 15 per cent and watch-time is up by 7 per cent. CTV has seen a 25 per cent growth in reach, with watch-time up by 20 per cent. Regional language watch-time has seen a staggering rise of 42 per cent. The data reflects the steady increase in TATA IPL viewers across platforms, devices and formats.

Anup Govindan, Head of Sales, JioStar – Sports, said, “What stands out this TATA IPL season is the consistency of fan engagement right through the league stage across JioStar platforms. The competitive intensity has driven a week-on-week climb in reach, which shows how strongly the tournament is resonating with fans across screens. As the race to the play-offs intensifies, JioStar continues to be the unmatched platform for bringing together scale, emotion and relevance for all our stakeholders.”

JioStar’s presentation of TATA IPL 2026 has been driven by 125 new advertisers compared to last season, spanning a diverse range of brands. Twenty-two sponsors have partnered with JioStar on digital, while 16 have come on board on linear TV, comprising a mix of established Indian brands and new-age, technology-led platforms that reflect the national scale and growing relevance of TATA IPL for brands.