Hyderabad: Dubai-based Emirates Airlines have always seen some new ways of marketing. But this time they have reached the heights, literally!
The latest advertisement shared by the airline company, shows a woman crew in full uniform standing on top of the world’s tallest building – 828-metre-high Burj Khalifa. The advertisement, which is said to be one of the ‘highest’ ads ever filmed, is now going viral and has surely surprised the netizens.
As the visuals are beyond imagination, many netizens have commented saying it could be fake and done with green screens and special effects. But to clarify, Emirates Airline shared a video to show how the ad was made without any special effects atop the world’s tallest building.
Real or fake? A lot of you have asked this question and we’re here to answer it.
Here’s how we made it to the top of the world’s tallest building, the @BurjKhalifa. https://t.co/AGLzMkjDON@EmaarDubai #FlyEmiratesFlyBetter pic.twitter.com/h5TefNQGQe
— Emirates Airline (@emirates) August 9, 2021
As described in the video, the advertisement was filmed without any help of green screens and was fully executed after rigorous planning and meticulous testing of safety protocols.
The female dressed in a crew member’s uniform is actually a skydiving instructor who was cast to ensure highest levels of safety as she had to stand on a reduced circumference space of only 1.2 metres, Emirates said.
The ad opens with a close-up shot of the cabin crew member flipping message boards. After a few seconds, the camera pans out and the woman is seen standing atop the Burj Khalifa in Dubai.
Watch the ad here:
The skydiving instructor is one of the few individuals who have had the privilege of standing on top of the world’s tallest building. Apart from her, Tom Cruise and Crown Prince of Dubai, HH Shiekh Hamdan bin Mohammed bin Rashid Al Maktoum had the opportunity to stand on top of Burj Khalifa.
So, what do you think of the ad?