Sunday, Nov 15, 2026

Try ForPaws app to track lost pets

Hyderabad: Leading pet food company, MARS Petcare, has launched a new AI-powered app called ForPaws – to find the lost pets. The free mobile app uses bespoke facial recognition technology to help a wide network of kind pet lovers (parents and pet rescuers) to quickly identify, locate, and reunite lost pets with their families. Every […]

By Telangana Today

Updated On - 19 November 2021, 03:24 PM

Hyderabad: Leading pet food company, MARS Petcare, has launched a new AI-powered app called ForPaws – to find the lost pets.

The free mobile app uses bespoke facial recognition technology to help a wide network of kind pet lovers (parents and pet rescuers) to quickly identify, locate, and reunite lost pets with their families.

Every festive season, many pets tend to get frightened and run away due to the bursting of crackers and other loud noises associated with the festivities. With the help of ForPaws, pet owners on the network can rely on the app’s artificial intelligence-based image analysis to find their missing pet. Similarly, individuals who come across a lost pet can take a photo and find a match on the app if another user is looking for that pet.

How the app works

The app uses a recent photo of the pet to create a Smart ID that is unique to them. When a pet goes missing, ForPaws can use the photo to highlight unique facial features and visual characteristics of the pet. It is believed that the nose tips of the dogs, like the human fingerprints, are unique to that specific animal.

Besides the nose tip, ForPaws is capable of identifying other unique facial traits, including the colour of the skin, and fur type, in addition to the pet breed. The parents will be asked to upload at least three to four photos to create a unique profile of the pet, which will help people in the ForPaws network connect lost pets with their families.

The technology is powered by an advanced machine learning algorithm that constantly improves accuracy rate with the addition of more photos to its database.

The app is initially launching in Bengaluru and will be providing this service first for dogs before expanding to more cities and including more pets like cats.

Now you can get handpicked stories from Telangana Today on Telegram everyday. Click the link to subscribe.
Click to follow Telangana Today Facebook page and Twitter .