This one of its kind initiatives has been created to provide market, customer and supply chain access to women-led startups
Hyderabad: WE HUB, the state government-led incubator to foster and promote women entrepreneurship, and Q-Mart on Saturday launched ‘WE Corner’, a first retail forward linkage support channel for women entrepreneurs in the FMCG sector. This one of its kind initiatives has been created to provide market, customer and supply chain access to women-led startups.
The new initiative will enable the FMCG startups part of WE HUB to scale up their business, enabling them to market and sell their products. Also, their products will be showcased at a dedicated 6.5 feet height shelf space at Q-Mart Gachibowli store.
Speaking after the launch of ‘WE Corner’, ITE & C department Principal Secretary Jayesh Ranjan congratulated all the 12 entrepreneurs from across Telangana chosen by the Q-Mart and WE HUB for the unique initiative.
“Our focus at WE HUB has been to create interventions like these to help increase the sustainability of women-led SMEs, particularly in these challenging times,” he said.
WE HUB CEO, Deepthi Ravula said they always worked with FMCG entrepreneurs to connect with markets and create forward linkages which would sustain the business.
“One of the key hurdles we noticed for the smaller businesses was to gain access to retail channels. To tackle these issues and to support women-led SMEs and FMCG startups across Telangana, we partnered with Q-Mart. The WE HUB’s intervention has made the process more accessible to the entrepreneurs. The collaboration with Q-Mart is a start of a curated approach to enable focused efforts towards streamlining and standardization women led FMCG startups and SMEs in the State and help expand to global markets,’’ she said.
Hyderabad Collector Shwetha Mohanty said entrepreneurs often struggle for market access and visibility and added, “I am glad to see initiatives like this taken up by WE HUB which will facilitate their process for succeeding their business.”
The Q-Mart believes in giving customers a genuine experience of being served with the best assortment of quality products, and the products showcased by these entrepreneurs meet these expectations, said Dr. Rahul Varma, director, Q-Mart.
— WE Hub (@WEHubHyderabad) August 7, 2021
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