A New Design Destination for Luxury Solid Wood Furniture Opens in Hyderabad
Alankaram new showroom in Hyderabad is located in Banjara Hills at Road No. 3, near the Journalist Colony junction. This showroom has been made with the intention that when customers enter the showroom, the setting feels welcoming, familiar, and grounded with refined design sensibility.
A city like Hyderabad continues to mature as homeowners, architects, and developers place greater value on spaces that feel intentional, personal, and built to last and Furniture is working as a reflection of personal values, everyday habits, and long-term living choices for them, so we thought of expanding our presence in Hyderabad to set a benchmark for a more thoughtful way premium furniture is experienced, not merely purchased.
Alankaram new showroom in Hyderabad is located in Banjara Hills at Road No. 3, near the Journalist Colony junction. This showroom has been made with the intention that when customers enter the showroom, the setting feels welcoming, familiar, and grounded with refined design sensibility.
Alankaram’s Vision for Furniture Beyond Retail
The Hyderabad showroom has been developed with a simple intention to create an environment where furniture can be touched, understood, and felt, not only for a sales-driven presentation. Every floor has been planned to encourage movement, pauses, and observation, helping visitors form a natural connection with the furniture.
Instead of overwhelming visitors with dense product arrangements, the showroom unfolds gradually. Each floor introduces a different layer of understanding, beginning with approachable living spaces and progressing toward deeper engagement with craftsmanship, finishes, and customisation. This structure allows visitors to experience furniture as part of a larger lifestyle narrative, rather than as isolated objects.
A Floor-by-Floor Journey Through Solid Wood Living
The ground floor welcomes visitors with open layouts inspired by everyday living spaces, where wooden sofas, dining sets, and accent furniture are arranged to feel lived-in and accessible. The focus here is on comfort and scale, allowing visitors to immediately understand how solid wood furniture occupies space and responds to natural movement.
As visitors move to the first floor, the atmosphere becomes more design-focused. Furniture is presented within coordinated interior settings that highlight how individual pieces work together to define a room. Dining tables, seating, and lifestyle furniture are positioned to demonstrate balance, flow, and material harmony, offering clarity on how thoughtful combinations shape a complete interior.
The upper levels are quieter and more intentional, designed for focused conversations and detailed evaluation. These floors cater particularly to architects, interior designers, and homeowners exploring customised solutions, providing the space and time needed to examine teakwood grains, finishes, joinery, and material samples closely. This layered progression through the showroom creates a sense of discovery rather than instruction.
Furniture Displayed the Way It Is Meant to Be Used
In our new showroom, we have focused on furniture presentation and arranged our furniture as a complete room setting, not just in standalone displays. That allows our visitors to experience the real response of solid wood furniture to light, movement, and everyday use.
We have arranged dining tables, seating systems, beds, and storage pieces in a way that reflects real homes, making it easier to visualise how finishes age gracefully over time and how materials develop character with regular use. This furniture arrangement conveys a sense of refinement and practicality to those who value both, encouraging them to buy without sacrificing longevity.
By presenting furniture this way, the showroom bridges the gap between imagination and reality, helping visitors make confident, well-informed decisions.
A Space Designed for Both Homeowners and Professionals
The showroom has been designed to serve a wide audience without compromising on purpose. Homeowners benefit from the tactile experience of solid wood furniture, where touch, weight, and finish provide clarity that images alone cannot offer. For many, this hands-on interaction plays a critical role in choosing furniture intended to last for years.
At the same time, architects and interior designers can use the showroom as a working reference point. Dedicated discussion areas support collaboration, allowing professionals to review materials, construction quality, and finish options alongside clients. This shared experience helps align expectations early, reducing uncertainty and strengthening the design process.
Customisation That Feels Natural and Approachable
Customisation forms an essential part of the showroom experience, reflecting Alankaram’s belief that furniture should adapt to people, not the other way around. Visitors can explore a wide selection of wood types, finishes, upholstery options, and configurations, gaining a clear understanding of how furniture can be tailored to specific spaces and lifestyles.
The process is positioned as collaborative and approachable, allowing customers to participate meaningfully in shaping their furniture without feeling overwhelmed by technical complexity. This approach resonates strongly with Hyderabad’s growing base of premium homeowners, developers, and hospitality projects, where personalised interiors are increasingly preferred over standardised offerings.
Why Hyderabad Holds Strategic Importance
Hyderabad’s residential growth, shaped by modern apartments, luxury villas, and an increasingly global outlook, makes it a natural setting for Alankaram’s design philosophy. The city combines contemporary aspirations with a respect for longevity and value, qualities that align closely with solid wood furniture and thoughtful craftsmanship.
Rather than functioning solely as a retail outlet, the Hyderabad showroom is positioned as part of the city’s broader design ecosystem, offering a place where materials, ideas, and conversations intersect. It contributes to a growing culture of informed design choices and long-term investment in living spaces.
Leadership Perspective on the New Showroom
Speaking on the launch, Ar. Anupriya Sahu, Design Head and Co-Founder, Alankaram, shared that the city’s balance between growth and cultural depth strongly influenced the showroom’s design. He noted that the space has been created to let people experience furniture naturally, encouraging them to take time to understand materials, craftsmanship, and functionality before making decisions meant to endure.
This perspective reflects the brand’s wider intent to build trust through transparency and engagement, focusing on meaningful interactions rather than transactional exchanges.
A Destination Shaped by Thoughtful Design
With its opening in January 2026, Alankaram’s Hyderabad showroom offers a new way to engage with luxury solid wood furniture, one that values context, interaction, and personal relevance. The multi-level space invites visitors to slow down, explore materials, and view furniture as part of a living environment rather than a product category.
As Hyderabad continues to expand and lifestyles continue to shift, the showroom stands as a destination for those seeking furniture that supports modern living while remaining grounded in craftsmanship, authenticity, and long-term value.
About Alankaram
Founded in 2015, Alankaram is known for its design-led approach to luxury solid-wood furniture, with a strong focus on teak craftsmanship, customisation, and material integrity. Serving residential, commercial, and hospitality projects across India and international markets, the brand creates furniture that balances refined aesthetics with everyday functionality, offering solutions designed for long-term living.
