Auto

The global leader in the mid-size motorcycle segment (250 cc-750 cc) on Friday announced the roll-out of a first-of-its-kind motorcycle personalisation service called Royal Enfield Make-It-Yours (MiY).

Motorcycle sales were at 12,24,117 units as against 10,43,621 units in September 2019, up 17.3 per cent.

While the New Defender 90 priced from Rs 73.98 lakh is open for booking, it will be available for delivery from first quarter of financial year 2020-21.

The automaker had launched the first phase of the initiative with the start of online bookings in April this year.

The retail volume improvement in August and September has been driven by pent-up demand, positive rural sentiment, shift toward personal mobility and fading impact of price hikes

The company said it is offering an introductory 'Peace of Mind' benefit that comes bundled with a 5-year service package with 2+3 years extended warranty and 2+3 years roadside assistance.

Priced between Rs 9.8 lakh and Rs 13.75 lakh, the model is introduced in two trims AX and LX with both petrol and diesel powertrain options