Hyderabad: Tipplers, who stayed away from consuming chilled beer during the pandemic, are now apparently relishing it as indicated by beer sales registering over 50 per cent rise in October this time compared to its corresponding period in 2020.
Telangana is predominantly a beer market throughout the year. With cold being counted among the symptoms of Covid-19, beer sales took a hard hit after Covid-19 set in March 2020. The same situation continued till Covid second wave forcing tipplers to stay away from consuming beer.
But for the last few weeks, the beer sales again picked up leaving the shop owners surprised. The records of Prohibition and Excise department show that the beer sales registered a 53 per cent rise in October while that of liquor 34 per cent.
In view of Dasara festival, the wine shop owners purchased more stock from the depots of Telangana State Beverages Corporate Limited (TSBCL). Almost all the shops registered brisk business on Friday on account of the festival.
In the last 13 days, the department has generated revenue of Rs.1,300 crore through liquor and beer sales.
Anticipating further increase in demand for beer, several liquor shop owners are stocking up their racks with different varieties of beer to meet the consumers’ requirement. Telangana Wine Dealers Association president D Venkateswara Rao said the wine shops registered 10 per cent more sales only on Friday in view of Dasara festival compared to sales in normal days.
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