Hyderabad: A city-based real estate company, which ‘advertised’ its proposed ‘uber luxurious apartment complex’ even before it was registerd with the Telangana Real Estate Regulartory Authority (TGRERA) was ordered to pay a penalty of Rs 4,27,013 by the Authority.
The three member panel of the RERA ruled that the builder Sanali Housing Projects Ltd represented by its Directors Ali Mohammed Haq, Amir Mohammed Haq and Noor Haq had violated the provisions of Section 3(1) of the RE(R&D) Act 2016. The panel consisted of its chairperson Dr N Satyanarayana, members K Srinivas ro and Laxmi Narayana Jannu delivered the order on Friday.
Sanali Housing Projects Ltd had planned to construct an apartment complex named “Sanali Pinnacle” at Aziz Bagh Colony in Shaikpet. But they failed to register the projec with the TGRERA, but proceeded to advertise ‘Sanali Pinnacle’ as an ongoing projecton its website, describing it as an “ultra-luxurious apartment comple comprising 40 units” and further displaying a board on site stating “Exquisitely crafted residence for exceptional 40”.
This constituted an act of promoting the project without prior registration under TGRERA. This falls witin the definition of “advertisement” under section 2(b) of the RE(R&D) Act, the panel ruled.
The builders were ordered to pay the penalty amount to th RERA within 60 days. They wer ealso ordered to register the project with the RERA and until the registration was done, they were restrained from advertising, marketing, booking, selling, offering for sale or inviting anyperson to purchase any uknit in the said project.