ICC Launches Global Campaign for Women’s World Cup

The ICC and ECB launched the Catch the Spirit campaign for the ICC Women's T20 World Cup in England. Featuring stars like Ellyse Perry, the campaign aims to boost excitement for the tournament

Hyderabad: The International Cricket Council (ICC) and the England and Wales Cricket Board (ECB) on Thursday launched a bold new global marketing campaign – Catch the Spirit – igniting excitement ahead of the ICC Women’s T20 World Cup, which will take place on home soil next summer.

Featuring world-class stars Ellyse Perry (Australia), Hayley Matthews (West Indies), Lauren Bell (England), and Richa Ghosh (India) — with a special cameo from cricket legend Andrew Flintoff — the campaign showcases the infectious energy a country feels when a World Cup comes to town.

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The tournament is set to offer hundreds of thousands of fans the chance to see the world’s best cricketers in action at world-class venues across the country and is a huge opportunity to propel women’s cricket firmly into the mainstream.

The campaign launch coincides with tickets going on general sale for the competition. England and Wales will play host to the best cricketing talent with 33 matches over 24 days, from the tournament opener on 12 June at Edgbaston, Birmingham, to the final at Lord’s on 5 July. With demand already high across all matches, fans are encouraged to secure tickets early for what promises to be a historic moment in women’s sport.

“This campaign captures the energy of a World Cup and the spirit of global competition, brought to life by some of women’s cricket’s biggest stars and the unmistakable charisma of Freddie Flintoff,” ICC Chairman Jay Shah said.

“With world-class players from across the globe and an incredible atmosphere that England and Wales will bring, next year’s tournament promises unforgettable moments for fans everywhere. This campaign is a celebration of that infectious spirit,” he said.