Lauritz Knudsen launches campaign with Mumbai Indians to highlight role in powering India’s progress

Lauritz Knudsen has rolled out a new TV Commercial which highlights the strong contribution made by the brand to India’s progress, weaving a narrative that connects technological innovation with sporting excellence.

Hyderabad: Lauritz Knudsen Electrical and Automation (formerly L&T Switchgear), the leader in the Indian electrical and automation industry, recently launched its new integrated marketing campaign featuring Mumbai Indians and its players.

Lauritz Knudsen has rolled out a new TV Commercial which highlights the strong contribution made by the brand to India’s progress, weaving a narrative that connects technological innovation with sporting excellence.

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The campaign reinforces Lauritz Knudsen’s position as ‘India’s Favourite Switchgear’ brand, showcasing its pivotal role in powering India’s infrastructure—from airports and stadiums to metros and
beyond.

Titled ‘Who am I?’ the TVC features Mumbai Indians’ star players— Rohit Sharma, Hardik Pandya and Suryakumar Yadav (SKY).

“We are driven by a commitment to innovation, safety, and partnership—values that resonate deeply with the world of sports. Just as athletes rely on precision and reliability to achieve excellence, our electrical solutions empower businesses and homes with cutting-edge technology that ensures safety and efficiency,” said Naresh Kumar, COO of Lauritz Knudsen.