Poultry India urges Indians to prioritise protein intake on World Protein Day

Encouraging healthier diets with eggs and chicken to combat widespread protein deficiency

Hyderabad: On the occasion of World Protein Day on February 27, Poultry India, the Indian Poultry Equipment Manufacturers Association (IPEMA) are raising awareness about alarming protein deficiency and advocating for affordable, high-quality protein sources like chicken and eggs.

Studies indicate that 73 per cent of Indians suffer from protein deficiency, and 17 per cent of the population struggles with underweight issues and this nutritional gap has serious health implications, including impaired growth, weakened immune function, and increased risk of chronic diseases, a press release said.

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According to the National Institute of Nutrition (NIN), the recommended daily protein intake is 0.8-1g per kg of body weight, with an additional 20-30 g per day advised for physically active individuals, the association said.

Eggs and chicken provide an accessible and cost-effective solution to this deficiency. One medium egg contains 6g of protein, while chicken is another lean, high-quality protein source, packed with essential nutrients like iron, zinc, and B vitamins.

“Many Indians prioritise carbohydrates over protein, mistakenly equating a full stomach with good health. However, protein is essential for tissue repair, enzyme and hormone production, and overall immunity,” said Uday Sing Bayas, President of Poultry India/IPEMA.

Nutritionist Pooja Makhija said,”I recommend consuming at least 5-6 eggs per week and incorporating chicken regularly to meet essential protein requirements.”