Sachin, Surya and Abhishek star in DP World’s Go Beyond campaign

Sachin Tendulkar, Suryakumar Yadav and Abhishek Sharma appear in DP World’s Go Beyond campaign for the ICC Men’s T20 World Cup. The film highlights cricket’s spirit of innovation and ambition, blending legends with new talent to inspire fans

Hyderabad: Indian cricket legend Sachin Tendulkar, T20 captain Suryakumar Yadav and opener Abhishek Sharma were seen in a new avatar as DP World launched a TV campaign titled Go Beyond for the ICC Men’s T20 World Cup.

The film draws parallels between cricket and logistics, highlighting how progress in both is driven by continuous improvement, innovation and the ambition to reimagine possibilities. It reflects on overcoming challenges by constantly pushing beyond past benchmarks.

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Sachin speaks about going beyond hundred centuries, Surya mentions going wilder at the crease with his 360-degree style, while Abhishek Sharma confidently talks about making the powerplay louder than ever.

Sachin Tendulkar further speaks about going beyond boundaries and reimagining the game.

Told through a generational lens, the film brings together a cricketing icon and the next wave of talent to reflect a shared belief in raising the bar and challenging convention.

DP World Global Ambassador Sachin Tendulkar said, “I am delighted to partner with DP World on this campaign that shows how success in both logistics and cricket requires pushing boundaries and going beyond past greatness. The ICC Men’s T20 World Cup provides a platform for the next generation of cricketers to create their own legacy. We hope this campaign inspires fans to push the limits of possibilities.”

DP World Brand Ambassador Abhishek Sharma said, “I am very excited about playing in my first ICC Men’s T20 World Cup. My game relies on taking on the opening bowlers, setting the tone early and scoring quickly. I have been inspired by some of the greats who wore the jersey before me, but this tournament is my time. My ambition is to show fans not to simply stand on what has gone before, but to go past it.”

India captain Suryakumar Yadav added, “This ICC Men’s T20 World Cup is a huge tournament, both for me personally and for us as a team. Playing at home gives us a chance not just to win in front of our fans, but to make history by becoming the first team to defend the title. There have been many greats who played our game, but this is our moment to go beyond — a mentality I hope others aspire to follow.”

The film has been conceptualised by Ogilvy India, Gurugram, directed by Faraz Ali and produced by Crazy Owl Films, India.