Sandeepchaitanya Prudhvi of Pxin.in on Screen Privacy: The Overlooked Frontier of Indian Cybersecurity
Hyderabad has become one of India's busiest technology hubs, home to global capability centres and marquee names in IT, finance and consulting.
Walk through HITEC City or Gachibowli on any weekday and you will see it everywhere: professionals working on laptops in cafes, reviewing dashboards on the metro, answering emails in crowded lobbies. Hyderabad has become one of India’s busiest technology hubs, home to global capability centres and marquee names in IT, finance and consulting. But as the city’s screens have multiplied, so has a quiet risk that most cybersecurity budgets ignore entirely: what is simply visible on those screens to the people nearby .That risk has a name. Visual hacking, or shoulder surfing, is the act of reading sensitive information directly off someone’s display in a public or shared space. It needs no malware, no phishing link and no stolen password. It needs only a clear line of sight. And according to Sandeepchaitanya Prudhvi, Co-Founder of the Hyderabad-based privacy brand Pxin.in, it is one of the most underestimated gaps in India’s cybersecurity posture.
What Is Visual Hacking? The Cybersecurity Blind Spoton Hyderabad’s Front Line
“Organisations have spent years hardening their networks, encrypting their data and training staff on phishing,” Prudhvi said. “But the screen itself has become one of the most exposed points of information leakage. A person does not need to break into a system if the information is already visible in front of them.” In an era of hybrid work, where confidential documents, client data and financial information travel far beyond the controlled office, the surface area for this kind of low-tech exposure has expanded dramatically. Yet screen visibility remains a physical risk that firewalls, encryption and authentication systems were never designed to prevent.
Few cities feel this as acutely as Hyderabad. Its rise as a technology and financial services centre makes it a natural front line: global capability centres here handle sensitive work for banks, healthcare firms and technology companies worldwide, often on laptops that move between office, home and public spaces. With more than 650 million internet users nationally and some of the highest daily screen-time levels in the world, a very large share of the working population now conducts confidential activity on screens in shared settings. For a city where a significant portion of the workforce is employed in IT and IT-enabled services, that exposure is concentrated rather than incidental.
Pxin.in: A Hyderabad Company Now Among India’s Top Privacy Screen Brands
The market that has grown to address this risk has also seen a shift in who leads it. For years, the privacy-screen category in India was dominated by established foreign brands. More recently, homegrown companies have gained ground by building products designed for local needs and price points. Notably, Pxin.in, a company that originated in Hyderabad, now ranks among the top and most positively rated screen-filter brands on India’s largest e-commerce platform, a position it has held for three consecutive years.
The company develops laptop and monitor privacy screen guards, along with screen-wellness products for tablets and mobiles, that use micro-louver optical technology to narrow a display’s viewing angle. The person seated directly in front sees a clear screen, while anyone glancing from the side sees only a darkened panel, helping curb visual hacking at the point where it happens. Quality guards combine this privacy layer with anti-glare and anti-blue-light protection.
“Indian companies are now competing on innovation, not just cost,” Prudhvi said. “A few years ago this category was led almost entirely by global names. That is changing as local brands earn customer trust on their own merit.”
The Pxin Privacy Screen Guards Research Report: Sandeepchaitanya Prudhvi’s Vision for Screen Privacy as a Workplace Security Pillar
Pxin.in recently released the Pxin Privacy Screen Guards Research Report, based on a survey of Indian screen users. Ninety percent said they believe prolonged blue light affects their eyes, yet only 24 percent had ever consulted a professional. On privacy, the effect of protection was clearer: after adopting a privacy screen guard, 96 percent said their screen felt more private and 90 percent felt more confident in shared and public spaces. The figures are self-reported and not a representative national sample, but they underline a link Prudhvi considers central: privacy, once protected, becomes confidence, and confidence supports productivity.
That view shapes how he sees workplace security evolving. “When people are working from cafes, airports and shared offices, the information displayed on a screen also needs protection,” he said, pointing to banking, IT and consulting, all well represented in Hyderabad. For a city that built its reputation on safeguarding the world’s data, the next step may be the most human one: making sure the only person who can read a screen is the one meant to.
