Paris-based independent digital music label ‘Believe’ announced that it joined hands with Suresh Productions Music with the distribution of latest Telugu flick ‘Narappa’. ‘Narappa’ is the Telugu remake of the critically acclaimed Tamil movie ‘Asuran’, which starred Dhanush and Manju Warrier. The movie premiered on Amazon Prime Video on July 20.
Suresh Productions, a subsidiary of Ramanaidu Studios, ventured into film production with the late NTR’s ‘Ramudu Bheemudu’ in 1964. In the past five decades, it has produced more than 150 movies in 13 different languages. The company also owns over 400 cinema screens across Telangana, Andhra Pradesh, and Karnataka.
With the recent launch of their music label SP Music, they have now forayed into the music industry. Believe India recently signed up with South Bay, a digital platform owned by actor-entrepreneur Rana Daggubati, being the exclusive distribution partners, supporting upcoming music labels.
Speaking on the new partnership, Suresh Babu said, “I see the collaboration with Believe as an important landmark since they have an extensive network of distribution, and we wish to reach a larger audience and international markets as well. We are eagerly looking forward to making the most out of this partnership as this is our first project together.”
Vivek Raina, managing director, Believe India, said, “We are very excited to partner with Suresh Productions Music which is quite a well-known brand in the southern region. ‘Believe’ will not only distribute the music globally but will leverage on its innovative marketing and audience growth opportunities with our digital partners worldwide.”