Telangana ties up with Amazon to boost women’s products globally

The Telangana government has launched the Mahila Shakti Saree distribution scheme, coinciding with Indira Gandhi’s birth anniversary. Chief Minister A Revanth Reddy announced that one crore women will benefit, with 65 lakh sarees distributed in rural areas between November 19 and December 9, followed by 35 lakh sarees in urban areas in March.

Hyderabad: In a bid to provide a market through online marketing at the national and international level, the State government is holding talks with e-commerce major Amazon, Chief Minister A Revanth Reddy said on Wednesday.

He was speaking after launching the Mahila Shakti Saree distribution scheme on the occasion of former Prime Minister Indira Gandhi’s birth anniversary.

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Reviewing the arrangements made for the distribution of the sarees with District Collectors and women self-help groups (SHGs), the Chief Minister said the saree distribution scheme was intended to benefit one crore women.

Instructing the collectors to appoint a Special Officer for each Assembly constituency to oversee the distribution of sarees in the name of ‘Mahila Unnati-Telangana Pragati‘, he said that the programme should be organised in a festive atmosphere in every mandal headquarters.

MPs, MLAs, MLCs and other public representatives should also be invited, the Chief Minister said, adding that distribution of sarees to women, who are 18 years and above, in rural areas should be completed from November 19 to December 9.

For this, 65 lakh sarees have been made available. In the second phase, 35 lakh sarees will be distributed in urban areas from March 1 to 8.

The Collectors were also ordered to keep the data of the Social, Economic, Educational, Employment and Political Caste Survey (SEEEPEC), collect Aadhaar details and carry out facial recognition during the distribution of the sarees to the women.

“Now, we are in talks with Amazon with the aim of providing an international market for the products produced by women’s groups”, he added.