What made ‘Squid game’, a non-English language series so popular?

Hyderabad: South Korean drama ‘Squid game’, Netflix’s biggest original series of all time with more than 142 million viewers, captured the interest of the audience across the globe. Although it’s just a usual survival themed series which is not a new concept, people are still going gaga over this 9-episode series and don’t think that […]

Hyderabad: South Korean drama ‘Squid game’, Netflix’s biggest original series of all time with more than 142 million viewers, captured the interest of the audience across the globe. Although it’s just a usual survival themed series which is not a new concept, people are still going gaga over this 9-episode series and don’t think that it’s going to stop anytime soon. Last time the world witnessed such hype was with Game of Thrones.

So, what made ‘Squid game’, a non-English language series so popular?

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Word-of-mouth

Squid game showed us how Word-of-mouth is more powerful than an ad-campaign. Be it sharing with friends or on social media platforms like Facebook, Instagram, Twitter, TikTok or in question-and-answer website Quora etc., it was all about squid game. With squid game memes flooding the internet, #Squidgame trending all over the world, it became a household name across countries. When social media users are at its peak, people coming across such hype on those platforms, Who wouldn’t want to give it a watch?

Violence and Bloodshed

This thriller series contains a lot of violence and bloodshed scenes. Nowadays, who wouldn’t want to watch movies or series packed with a lot of violent scenes and squid games delivered right from the beginning of the series till the end. People were on toes as they were witnessing bloodshed throughout all the episodes and what made those scenes thrilling was that the audience was connected with every character in the show.

Social Issues

This survival themed series connected emotionally with the audience. What led them to be a part of a gravely dangerous game is their poverty, debt, class-consciousness etc., We witness so many lines in the series which drew people emotionally, one of them was “I don’t have a home to go back to. In here, I stand a chance at least. But out there? I got nothing out there.” It shows how social issues take people to an extent of killing others. Many connected emotionally with the show as it resembled their own life, all those hardships that they have faced in their miserable times.

Love for Korean dramas

People are head-over-heels in love with Korean dramas for their charming characters and refreshing content. One reason for Squid game’s popularity may be it being a Korean show.

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