Hyderabad: The Covid-19 pandemic may have put several small restaurants and eateries out of business in the State, but a Banswada restaurant owner’s innovative idea to introduce ‘immunity boosting’ Ayurvedic chicken biryani has not only proved to be a runaway success but also changed his business prospects for the future.
The ongoing lockdown notwithstanding, people are placing orders for the spicy ayurvedic biryani through an app developed by the restaurant owner N Sravan himself. Adhering to Covid norms, he has been supplying packed biryani packets each costing Rs 150 at the customers’ doorsteps.
Naresh told Telangana Today that he had also received orders for supply of his ayurvedic biryani at marriage receptions since the first week of May, which were being held with limited guests in Banswada and its surroundings.
Naresh, who runs Iceland Restaurant at Ambedkar Crossroads in Banswada, Kamareddy district, said: “We have managed to cater to the requirements of food lovers despite the difficulties in delivering parcels to them during lockdown.” For vegetarians, he has biryani cooked with dry fruits and paneer, and garnished with mint leaves and sliced onions.
Following the lockdown enforced to contain the spread of Covid-19 virus from March to May last year, Naresh’s business was down in the dumps. As a result, he could not pay the hotel rent or even salaries to the staff. Around the same time, he heard about ‘kadha,’ an immunity boosting health drink to fight Covid.
He collected information about the advantages of herbs and spices from the Department of Ayush before introducing the Ayurvedic chicken biryani in the menu. In July 2020, he put up a poster in his restaurant about it. In the first two days, the sales were normal but within a few days, Naresh started receiving many calls placing orders for Ayurvedic biryani.
“We could not handle the phone calls in the first three weeks of July after introducing the immunity boosting biryani because of the heavy demand from food buffs,” he said, adding that an app was introduced later for convenience of customers.
Before introducing the Ayurvedic biryani, Naresh used to sell about 100 plates of normal biryani daily that later shot up to 200 plates after the introduction of the novel dish. When asked about the difference between chicken dum biryani and Ayurvedic biryani, Naresh said the latter has more spices which makes it a tasty and healthy food during pandemic.
The poster prepared by Naresh in Telugu offering to sell ayurvedic biryani went viral on Facebook and WhatsApp groups, drawing attention of many people.
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