How ‘Pushpa’ fever helps shoo Covid away
Hyderabad: Well, even after more than a month of its release in the theatres, the pan-India massive blockbuster ‘Pushpa: The Rise’ still seems to ring a bell among the audiences. And now, the health ministries from across the nation are just making the right use of this ‘Pushpa’ fever to shoo Covid away. Yes, now […]
Updated On - 25 January 2022, 06:14 PM
Hyderabad: Well, even after more than a month of its release in the theatres, the pan-India massive blockbuster ‘Pushpa: The Rise’ still seems to ring a bell among the audiences.
And now, the health ministries from across the nation are just making the right use of this ‘Pushpa’ fever to shoo Covid away. Yes, now Pushpa Raj and Srivalli have turned ‘mask police’ amid the rising cases of Covid-19 in the country. Wondering how? Have a look:
The posters from the film ‘Pushpa: The Rise’ and the tagline of actor Allu Arjun – ‘Thaggede Le’ in Telugu and ‘Jhukhega Nahi’ in Hindi have been used creatively to spread awareness about wearing masks and also about not removing them often in public places.
However, it is a known fact that a message makes more impact when a person relates to it and what better way to relate to people than cinema. And now, apart from posters of ‘Pushpa’, several agencies have taken dialogues from Hindi cinema to spread the message about Covid and the vaccine in a quirky way.
So, what do you think? Film posters to spread awareness works better?