How ‘Pushpa’ fever helps shoo Covid away

Hyderabad: Well, even after more than a month of its release in the theatres, the pan-India massive blockbuster ‘Pushpa: The Rise’ still seems to ring a bell among the audiences. And now, the health ministries from across the nation are just making the right use of this ‘Pushpa’ fever to shoo Covid away. Yes, now […]

Hyderabad: Well, even after more than a month of its release in the theatres, the pan-India massive blockbuster ‘Pushpa: The Rise’ still seems to ring a bell among the audiences.

And now, the health ministries from across the nation are just making the right use of this ‘Pushpa’ fever to shoo Covid away. Yes, now Pushpa Raj and Srivalli have turned ‘mask police’ amid the rising cases of Covid-19 in the country. Wondering how? Have a look:

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#COVID19, #Omicron, #Delta
వైరస్ ఏదైనా.. మన పోరాటం ఆగేదిలే…!
తగ్గేదిలే… #Pushpa #PushpaRaj

☑️మాస్క్ ధరించండి😷
☑️వ్యక్తిగత దూరం పాటించండి🕴️🕴️‍♂️
☑️టీకాలు వేసుకోండి💉#IndiaFightsCorona @alluarjun @iamRashmika @mansukhmandviya pic.twitter.com/4tx9RJQDsd

— PIB in Telangana 🇮🇳 (@PIBHyderabad) January 19, 2022

https://twitter.com/iMrProfessor/status/1484211035343290369

#Pushpa..#PushpaRaj ho ya koi bhi,

Our fight against #COVID19 is still on!

🛡️Keep following #COVIDAppropriateBehaviour 👇

✅Always wear a #mask
✅Wash/sanitize hands regularly
✅Maintain distancing
✅Get fully #vaccinated#IndiaFightsCorona #We4Vaccine pic.twitter.com/wRXsPUGKdg

— Central Bureau of Communication, Uttar Pradesh (@CBCLucknow) January 19, 2022

Masks are your safty guards,
wear mask when you step outside.#IndiaFightsCorona #Unite2FightCorona #JeetegaBharatHaregaCorona#PushpaTheRise pic.twitter.com/pt9dBbZNbJ

— Call 112 (@112UttarPradesh) January 17, 2022

The posters from the film ‘Pushpa: The Rise’ and the tagline of actor Allu Arjun – ‘Thaggede Le’ in Telugu and ‘Jhukhega Nahi’ in Hindi have been used creatively to spread awareness about wearing masks and also about not removing them often in public places.

However, it is a known fact that a message makes more impact when a person relates to it and what better way to relate to people than cinema. And now, apart from posters of ‘Pushpa’, several agencies have taken dialogues from Hindi cinema to spread the message about Covid and the vaccine in a quirky way.

📌 A little #Vaccine discomfort can save you from many bigger ones! #GetVaccinated #IndiaFightsCorona #SabkoVaccineMuftVaccine #Haryana pic.twitter.com/S3hZbXGxeY

— जिला प्रशासन, फरीदाबाद (@DistrictAdm_FBD) January 22, 2022

Record Breaking! India Sells Over 350 Crore #doloTablets Since #COVID19 Outbreak #WHO #Dr #pharmacy #IndiaFightsCorona pic.twitter.com/608OGVBsPf

— Pallaꪜ𝔦 (@Pallavi_M9) January 24, 2022

So, what do you think? Film posters to spread awareness works better?