Hyderabad tops high-value Instamart orders
In 2025, Hyderabadis splurged on Instamart, buying iPhones worth Rs 4.3 lakh, soft drinks for Rs 1.92 lakh, and Rs 31,000 roses on Valentine’s Day. Electronics, appliances, and luxury items saw huge growth, reflecting India’s shift toward lifestyle-driven quick commerce
Hyderabad: From iPhones worth Rs.4.30 lakh in a single cart, nearly Rs. 2 lakh on soft drinks to Rs.31,000 worth roses on Valentine’s Day, Hyderabadis have spent big on purchase of both luxury and everyday groceries in 2025.
After the launch of the iPhone 17, it did not take long for this tech enthusiast from Hyderabad to splash Rs.4.3 lakh on three iPhone 17 Pros in just a single tap on Swiggy Instamart this year. This order has earned the title of the largest single cart of 2025.
A soft drink connoisseur from Hyderabad splurged Rs.1.92 lakh on the soft drinks at a go, while another spent Rs.31,240 on roses alone on Valentine’s Day and got the feelings delivered on the big day.
These details come to fore in the report ‘How India Instamarted 2025’ released by Swiggy. As per the report, Hyderabad paired discipline with aspiration, emerging as one of Instamart’s strongest cities for high-value carts and category expansion.
Along with Apple products, 24k gold coins were ranked among the city’s highest-value buys. Further, the report revealed that purchases of electronics and appliances surged by 90 percent. Late-night cravings across top cities were led by masala-flavoured chips, a pattern also reflected in Hyderabad’s night orders
Meanwhile, milk emerged as the country’s No.1 essential, with India ordering over four packets of milk per second. This is enough to fill 26,000 Olympic-sized pools.
One in every 127 orders in Instamart included a condom and September stood out as a peak month for condom purchases, with a 24 percent surge in orders. A single account in Chennai placed 228 separate condom orders totalling Rs.1.06 lakh.
Further, one Bengaluru user shelled out Rs.4.36 lakh on noodles, while another account in Mumbai spent Rs.16.3 lakh on Red Bull sugar free drink. The tiniest order came in from Bengaluru where a user ordered a printout at Rs.10.
“Quick commerce in India has moved beyond just convenience. It’s not just a service, but a part of the modern Indian lifestyle,” said Hari Kumar G, Chief Business Officer, Swiggy.
Customers data in Hyderabad
– Hyderabad user splurged Rs 4.3 lakh on three iPhone 17 Pros in one order.
– One Hyderabadi spent Rs 31,000 on roses alone this Valentine’s Day, while another spent Rs 1.92 lakh on soft drinks
– Apple products and 24K gold coins ranked among the city’s highest-value buys
– Late-night cravings across top cities were led by masala-flavoured chips
– Electronics & appliances purchased surged by 90 percent
Customers data in other cities
– 1 in every 127 orders included a condom
– September stood out as a peak month for condom purchases
– A Chennai user placed 228 separate condom orders totalling Rs.1.06 lakh
– A Bengaluru account shelled out Rs.4.36 lakh on noodles
– An account in Mumbai spent Rs.16.3 lakh on Red Bull sugar free drink
