Friday, May 20, 2022
  • Hyderabad
  • Telangana
  • Andhra Pradesh
  • India
  • World
  • Entertainment
  • Science and Tech
  • Sport
  • Business
  • ...
    • NRI
    • View Point
    • cartoon
    • Columns
    • Reviews
    • Education Today
    • Property
    • Videos
    • Lifestyle
E-Paper
  • NRI
  • View Point
  • cartoon
  • Columns
  • Reviews
  • Education Today
  • Property
  • Videos
  • Lifestyle
Home | Lifestyle | Should Brands Succumb To Cyber Bullying

Should brands succumb to cyber bullying?

By IANS
Published: Published Date - 12:47 PM, Thu - 15 October 20
The brand has received censure for promoting what some have called "Love Jihad" and these sections have shouted out to viewers to #BoycottTanishq. The brand has received censure for promoting what some have called "Love Jihad" and these sections have shouted out to viewers to #BoycottTanishq.

New Delhi: Celebrities and influencers are often the target of cyber bullying and trolling, but the latest victim to a long list of names is jewellery brand Tanishq. The retail brand from Titan Company Ltd (Tata Group) finds itself in what can only be described as caught between a rock and a hard place in its attempt to celebrate the “coming together of people from different walks of life.”

Ahead of the festive season, traditionally a time when people across the country buy and invest in gold, Tanishq has ruffled feathers for releasing a 45-second advertisement for it’s latest collection ‘Ekatvam’, wherein it tried to showcase “unity in oneness” by depicting a moment between a Hindu daughter-in-law and her Muslim mother-in-law.

The brand has received censure for promoting what some have called “Love Jihad” and these sections have shouted out to viewers to #BoycottTanishq. After the jewellery major pulled the add down for hurting sentiments, it was then called out for giving into cyber bullying and not sticking to it’s stand by those who believe that there was absolutely nothing wrong with the video.

Tanishq was quick to release a statement on its Twitter handle clarifying, “The idea behind the Ekatvam campaign is to celebrate the coming together of people from different walks of life, local communities and families during these challenging times and celebrate the beauty of oneness. This film has stimulated divergent and severe reactions, contrary to its very objective. We are deeply saddened by the inadvertent stirring of emotions and withdraw this film keeping in mind the hurt sentiments and well being of our employees, partners and store staff.”

A series of illustrations have now replaced the add on the company’s social media accounts. On the one hand politician Shashi Tharoor has spoken out in favour of the advertisement, while on the other, actress Kangana Ranaut has criticised it.

Advertisement bodies have come out in support of the brand and have demanded action against what they call “intimidating behaviour”. The Advertising Club released a statement on behalf of the Indian Media and Advertising Industry strongly “condemning the threatening and targeting of ‘Tanishq’ and its employees in regards to their latest advertisement”, emphasising it breaks no “ethical standards, is not derogatory to any person, organisation or religion and does not hurt any national sentiment.” Rejecting a complaint against the advertisement for “promoting communal intermingling”, The Advertising Standards Council of India (ASCI) said that there is no violation of any code.

  • Follow Us :
  • Tags
  • Corona Virus Deaths
  • Coronavirus
  • Coronavirus in India
  • Coronavirus Latest Updates

Related News

  • ‘Lock the Box’ book fair from 26 to 29 May in Hyderabad

  • India records 2,259 new COVID-19 infections, 20 fatalities

  • Global Covid caseload tops 523.9 million: Johns Hopkins University

  • CM KCR embarks on ‘national mission’

  • I want to dedicate this victory to all Indians: Telangana’s Nikhat Zareen

  • Working women face accommodation problem in Hyderabad

Latest News

  • ‘Haven’t you watched Lagaan?’, Aamir asks Ravi Shastri in fun banter

    2 mins ago
  • SC sends Hyderabad encounter probe report to HC, orders its sharing with parties

    7 mins ago
  • Telangana: Japanese technique ‘shinrin-yoku’ to be organised in Devunoor forest

    9 mins ago
  • Don’t discuss abortion at work, Meta warns employees

    12 mins ago
  • Gulzar Sahab composes and narrates poetry for Voot Select’s ‘Aadha Ishq’

    19 mins ago
  • Aishwarya aces Cannes red carpet look at ‘Armageddon Time’ premiere

    27 mins ago
  • Update your summer wardrobe at Sutraa

    55 mins ago
  • Aaditi Pohankar set for second season of ‘She’

    57 mins ago

company

  • Home
  • About Us
  • Contact Us

business

  • Subscribe

telangana today

  • Telangana
  • Hyderabad
  • Latest News
  • Entertainment
  • World
  • Andhra Pradesh
  • Science & Tech
  • Sport

follow us

© Copyrights 2022 TELANGANA PUBLICATIONS PVT. LTD. All rights reserved. Powered by Veegam