Telangana trio helps enterprises decode data

Saras Analytics offers data analytics tools to e-commerce and retail companies

Hyderabad: Three Telangana-born cousins Balaji Kolli, Abhiram Kolli and Krishna Chaitanya are helping small, medium and large enterprises become digitally strong using data analytics. Nowadays, most businesses run on data, and data analytics provides insights into how to make an enterprise grow and make informed decisions.

While many large product companies provide data-driven analytics for specific segments, Saras Analytics, co-founded by the three engineers in 2016, helps in overall data analysis and syncs it to applications that the business teams of e-commerce and retail can rely on.

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“We started our venture about five years ago as a consulting firm and realised that there was a lot of manual work required in terms of sourcing data, crunching numbers and analysing it. So, one year into operations we thought of developing our product that can provide analytics to different business teams in the enterprise ranging from marketing to operations,” Balaji Kolli, co-founder, Saras Analytics, told Telangana Today.

The city-based startup offers two products – Daton and Halo. While Daton is mostly used by large enterprises to aggregate all of the data into a centralised data warehouse of the enterprises’ choice, Halo is an e-commerce intelligence and reporting tool which works on top of Daton to provide reports and dashboards for small and medium-sized enterprises.

“About 80% of our customer base is small and medium businesses and the rest is large enterprises. We work with about 100 customers currently and have a team of about 120 people working in different roles ranging from engineers to IT specialists,” says Kolli, a BITS-Pilani graduate and who has worked in multiple analytics roles in Fortune 500 companies.

The company, he says, is concentrating on e-commerce and retail segment and expects to offer its product to 2000-3000 customers in the next one to two years

The other two co-founders, Abhiram Kolli and Krishna Chaitanya, have also completed their engineering from Hyderabad and have worked in companies like Oracle. Currently, bootstrapped and profitable, the company might look at raising funds in March next year.

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