This US startup turns people’s ashes into diamonds

The company focuses on making only diamonds as they say the precious gem is the brightest, has a connection and is long lasting.

The pandemic has been a tough phase for many families. Losing loved ones is perhaps one of the most traumatic things a person can experience.

Also, as the pandemic has even cut the possibilities of bidding a peaceful final goodbye to our dear ones, it lead to the ashes of the affected ones being left uncollected. This heap of ashes is growing bigger not only in India but also the US leaving a conundrum of what can be done with it.

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Here comes this Austin-based startup – Eterneva, which is building a rare direct-to-consumer brand in the end-of life space. The four-year-old startup creates diamonds from the cremated ashes or hair of people and pets. Yes, it is quite an unusual business but the idea seems to be resonating with people seeking a way to keep a piece of their loved ones close to them after their death.

Wondering how this could happen?

Watch the video for more:

Video courtesy: Eterneva

The company focuses on making only diamonds as they say the precious gem is the brightest, has a connection and is long lasting. The firm has raised $10 million in Series A funding round led by Tiger Management. Reaching a triple-digit growth in sales, the startup created nearly 1,500 diamonds for over 1,000 customers, according to ‘TechCrunch’.

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