UK Man’s ‘brain’y idea to feature in Guinness World Record

Having been spotted on streets of England in his full-body brain costume, a few police officers of St Helier Township Policing Unit clicked a picture with him and also posted on Twitter. 

Hyderabad: You must have come across many bizarre attempts to make it to the Guinness World Record book but this man will surely wrap your brain up, literally! 

Bryce Alford, who happens to be the fundraising manager for brain injury charity Headway, is set to run in the London Marathon on October 3, while dressed in a human brain costume. 

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Having been spotted on streets of England in his full-body brain costume, a few police officers of St Helier Township Policing Unit clicked a picture with him and also posted on Twitter. 

“Our St Helier Officers bumped into Bryce Alford (Fundraising Manager) @HeadwayJersey on King St today, Bryce will be running the London Marathon on Sunday 3rd October dressed as a brain in an attempt to break a Guinness World record(sic),” they wrote. 

Our St Helier Officers bumped into Bryce Alford (Fundraising Manager) @HeadwayJersey on King St today, Bryce will be running the London Marathon on Sunday 3rd October dressed as a brain in an attempt to break a Guiness World record. pic.twitter.com/aX69RHr4eU

— St.Helier Town Police Unit (@townpoliceunit) September 14, 2021

Although Bryce will be participating in the London Marathon, his main goal is to break the Guinness record for fastest marathon dressed as a brain. His previous record was in 2003 for the fastest 1,000 km on a treadmill. 

Made by his two friends, the brain costume he wears weighs 7 kg and looks like a giant replica of the human brain.   

Sharing that his idea is to represent what people with brain injuries feel like, Bryce told ‘ITV News’: “What I hear over and over again is that people feel they are trapped inside their own brain, so when you get to see me inside the costume, you’ll absolutely see what that might feel like if you can imagine that pressure, and what it would feel like to live every day.” 

Bryce has also been an active fundraiser and raised more than £1,50,000 for charity in the last 20 years. 

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