Watch: Cadbury recreates their 90s iconic ad to celebrate womanhood
In the previous advertisement, a woman ate a bar of Cadbury Dairy Milk while watching a man, presumably her boyfriend, bat during a cricket match.
Hyderabad: Leading chocolate company Cadbury has now recreated its iconic 1990s cricket advertisement but with a much-needed twist – swapping gender roles.
In the previous advertisement, a woman ate a bar of Cadbury Dairy Milk while watching a man, presumably her boyfriend, bat during a cricket match. As the man hits a six after a tiny bit of suspense, the woman, in excitement, runs onto the cricket field with a celebratory dance.
Now, nearly three decades later, Cadbury’s owner Mondelez and Ogilvy have recreated the iconic advertisement with a contemporary twist – a woman bats during the match and a man watches her strike in suspense while eating Cadbury chocolate.
Well, like the previous commercial, the man also strikes a celebratory dance on the cricket field after dodging a security guard when his girlfriend hits a six to score a century.
For the new advertisement, the caption read: “Join Cadbury Dairy Milk in celebrating and cheering for our girls who are making spectacular success stories and emerging as powerful role models for the youth. #CadburyDairyMilk #GoodLuckGirls #KuchAchhaHoJaayeKuchMeethaHoJaaye.”
Watch the advertisements now:
The advertisement was soon appreciated by several netizens, while some also felt it was the best thing on the internet for the day. “Oh! Wow. Beautifully made. classy and more chocolaty! More power to you,” wrote a user.
“Right in the feels. Amazing nostalgia marketing,” wrote another. A third user wrote: “Cadbury’s slaying it with this one. Can’t stop smiling and applauding!”
However, a user also pointed out about the batswoman not wearing a helmet while facing a fast ball. “That’s a great and bad message both at the same time. Great to see the ad try to address the gender shackles but absolutely horrendous to send a message that a fast bowl can be played without wearing a helmet! The rules of the sport have changed since the last ad was made,” a user commented.
The comment soon divided the netizens – some said the advertisement was merely to sell chocolates while others felt it might be an attempt to inspire more women to take on sports.
