Watch: Journey of India’s most loved biscuit ‘Parle-G’
Hyderabad: Parle-G, the 80-year-old biscuit brand with striped yellow packaging featuring the iconic Parle girl, has released a video ahead of Republic Day giving a small glimpse into their long journey with the nation, and a bond that grew stronger over the years.
The ad harps on nostalgia and highlights how Parle, founded in 1929, has been able to reinvent itself over the years while keeping its legacy intact. It has saved many hungry souls, has been a loyal companion to chai for decades, a nutritional substitute, or just something to munch after a long day.
Parle-G biscuits, which were lost in the crowd of brands, abruptly turned popular during the first Covid-19 lockdown. They were bought in bulk by non-profit groups and people distributing food packages among migrants walking to their villages. The brand clocked its best sales as people stocked up their household cabinets amid the lockdown.
Parle Products makes their biscuits in 130 factories across the country out of which 120 are contract manufacturing units. A pack of Parle-G biscuits is priced at Rs 5.
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