Thursday, September 23, 2021
FeaturesA celebration of life, memories, and achievements

A celebration of life, memories, and achievements

Published: 3rd Aug 2021 7:10 pm

Want to see yourself or your loved ones on a magazine cover? If yes, get in touch with TIMS magazines, for a personalised magazine that looks no less than any periodic publication out there. Started officially in January 2020, TIMS (This Is My Story) was just a pilot business idea for the couple Devanshi, and Hrutul Patel, both 23 years old.

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When asked about the story behind the business idea, Hrutul recollects with a smile: “I was in Mumbai, and my girlfriend Devanshi was coming to visit me for her birthday. Until the last moment I had not planned any gift for her and after a lot of thought, I came up with the idea of making some funny posters of her with a few quirky captions as she is an avid Bollywood moive buff.

However, after making a few posters, it looked like a magazine. That is when I thought of improvising on it with some pictures of her and weaved a fictional story around it where Devanshi was a Bollywood actor.”

Calling it his ‘most favourite’ magazine even to this date, Hrutul adds, “Soon after, when Devanshi and I were thinking about starting a business venture, it was an instant thought that we wanted to experiment.

Having started with an investment of just Rs 15,000, we now make a turnover of around Rs 45 lakh.” With lockdown forcing people to stay indoors, the magazine company saw a spike of orders as many wanted ways to look back to the beautiful memories of brighter days.

The process of getting your story printed in TIMS magazine is quite simple. Every client has an informal conversation with the concept strategist team who make a note of all your special memories in the rawest possible form; then the design team decides on a suitable layout according to the pictures provided and the content written by the creative writing team. Also, the approval from the client at several stages of production is given heed to, for further inputs. All this can happen within the span of five to 25 days depending on the number of pages and the design.

Apart from magazines as a gift for special occasions like anniversary, birthday, pre-wedding, wedding and so on, Hrutul and his team have also ventured into making magazines for brands, fan clubs of celebrities, pet magazines, blogger’s magazine, and also art-portfolio magazines.

“Fans of actor Rohit Saraf, who was making it big in the digital space in recent times, approached us for a fan magazine that they wanted to gift to the actor. It was our first fan magazine and Rohit was certainly impressed by the gift. Apart from that, we have also designed magazines for television couples like Kamya Punjabi-Bunty Negi and Dipika Kakar-Shoaib Ibrahim.”

He adds that corporate businesses and many brands have also started making such portfolio magazines to keep everything in one place in a creative manner.

The price begins from Rs 900 for just a magazine cover page and ranges from Rs 1,300 for 4 pages to Rs 14,900 for 48 pages.

To get your hands on a personalized magazine.

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