Experimenting with genres is my forte: Jayashankarr
Hyderabad: It is a well-known fact that technology in the near future is going to overpower what a human does and might also influence their decisions in their day-to-day lives. Well, it is this thought that paved a way for a complete 83-minute-film called ‘Vitamin She’. Streaming on MX Player, the Telugu indie film has […]
Hyderabad: It is a well-known fact that technology in the near future is going to overpower what a human does and might also influence their decisions in their day-to-day lives. Well, it is this thought that paved a way for a complete 83-minute-film called ‘Vitamin She’. Streaming on MX Player, the Telugu indie film has received over 300 million streams on the OTT platform, making the film a tight competition to much other content on the digital platform.
Written and directed by ‘Paper Boy’ fame filmmaker Jayashankarr, the film deals with ‘Nomophobia’ – a psychological condition when people have a fear of being detached from mobile phone connectivity.
“It was during the lockdown. I observed that we increasingly became dependent on gadgets and thus thought of a film revolving in the same lines. In the film, the protagonist, who suffers from Nomophobia, loses his phone and quickly purchases a new piece from the company called ‘Vitamin She’. The phone comes with a fictional advanced voice assistant called Laila which overpowers the protagonist’s actions and keeps track of his complete day routine,” shares Jayashankarr, adding that by the end of the film, the protagonist realises about his dependency on the device and decides to withdraw it.
The elements of the conversation between the voice assistant Laila and the actor Srikanth Gurram is surely an interesting part of the film.
Having been an idea that emerged during the lockdown, the film was shot within three days and during the first lockdown with the help of friends who lent us their co-working spaces and flats for our quick shoots, Jayashankarr shares.
Keen on experimenting with genres, the filmmaker has now laid a stone for an upcoming big-budget crime-thriller. The film revolves around how the evil side of a human led him to commit a crime. Unwilling to spill more beans about the flick, Jayashankarr shares that the first looks of the star cast might be unveiled in January.
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