Hyderabad-based Doosra raises seed fund from Omidyar Network India, other investors

Hyderabad: Serial entrepreneur Aditya Vuchi, who recently exited his previous company MediaMint in a Rs 566 crore deal, raised seed funding for his latest tech venture Doosra. The fresh round is led by Omidyar Network India, while Titan Capital, 2am Ventures and other angel investors including Bhuvan Gupta, co-founder, OfBusiness, Nitin Agarwal and Srinivas Raju […]

Hyderabad: Serial entrepreneur Aditya Vuchi, who recently exited his previous company MediaMint in a Rs 566 crore deal, raised seed funding for his latest tech venture Doosra.

The fresh round is led by Omidyar Network India, while Titan Capital, 2am Ventures and other angel investors including Bhuvan Gupta, co-founder, OfBusiness, Nitin Agarwal and Srinivas Raju Kalidindi also participated in the funding.

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Aditya Vuchi, founder, Doosra told Telangana Today, “We plan to use this capital to accelerate our product innovation. We are very India-centric in our approach and will expand pan-India. People are talking about a full identity stack, having seen what we have done with personal mobile numbers. There is room for further innovation.”

“While we address an important aspect of privacy, it is important to have the right investors to back us, help evangelise the product, help with strategic partnerships and help elevate the cause of privacy. We are a paid product and bring in our own revenues, and this capital will help us further expand our base,” he added.

Piyush Soonee, principal, Omidyar Network India, added, “With regulation putting pressure on businesses, and consumers across the economic spectrum looking for tools to take charge of their digital lives, Doosra will solve a critical issue that impacts almost all of us.”

Privacy tool

Doosra provides a SIM-free virtual mobile number which users can use in situations where they are required to share their personal mobile number. All incoming calls to the Doosra number are either automatically blocked or sent to voicemail.

Users can sign up on www.doosra.com, select a plan and get a phone number for instant activation. All blocked calls, SMSes, OTPs and voicemail can be reviewed, and settings managed through the accompanying mobile app available on Android and iOS.

Launched in September 2020, Doosra was bootstrapped by Aditya until this seed round. With 1,00,000 downloads, Doosra has blocked over 7,00,000 calls and 2.5 million messages from over 50,000 telemarketers in the last one year.

“Doosra also helps women safely communicate with vendors, delivery personnel and other strangers without the need to share their personal number,” Aditya Vuchi emphasised.

During the second wave of the Covid pandemic, Doosra offered a free six-month plan to volunteers who needed to post their number on social media platforms to coordinate medical support, beds availability etc.

Aditya Vuchi added, the company is also seeing good traction in the B2B segment as well where merchants are using a Doosra number to separate their personal and business communication.

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