IPL 2025 witnesses record viewership across JioHotstar, Star Sports Network
On JioHotstar, digital viewership of the first three matches was 40% higher than last season, fueled by a 54% surge in CTV consumption.
Hyderabad: In a record-breaking opening weekend, the 18th edition of TATA Indian Premier League (IPL) witnessed unprecedented viewership across JioHotstar and Star Sports Network with a cumulative watch time of 4,956 crore minutes, setting new benchmarks.
On JioHotstar, digital viewership of the first three matches was 40% higher than last season, fueled by a 54% surge in CTV consumption. With 137 crore views, peak concurrency of 3.4 crore, and a staggering 2,186 crore minutes of watch time from just the first 3 matches of IPL 2025, setting new records.
Furthermore, on television, as per BARC data, the opening weekend of TATA IPL 2025 set new records, drawing over 25.3 crore viewers and clocking an unprecedented 2,770 crore minutes of watch time – a 22% surge from last year. The average TVR for the first three matches was up by 39% compared to the previous season.
Charting the future of Sports, Sanjog Gupta, CEO – Sports, JioStar said the record-breaking viewership across digital and TV platforms over the opening weekend of TATA IPL 2025 reaffirmed the tournament’s unmatched popularity bolstered significantly by the wide reach of our platforms and our commitment to creating deeper fan connections, in turn redefining how India experiences sports.
“With cumulative watch time of 4,956 crore minutes, this season has begun on an extraordinary note. As the tournament unfolds, we look forward to continuing to deliver an inclusive, intuitive and interactive IPL experience by serving every fan with a suite of customized viewing options, creating unmissable moments, unforgettable stories, and a truly immersive IPL.,” he said.
