Hyderabad: In a bid to digitise small towns and strengthen women entrepreneurship in the country, eSamudaay, a Local Commerce (LCommerce) platform, has launched ‘Kamaal ke Dus (10)’ – a women entrepreneurship programme enabling women to set up and run independent e-commerce marketplaces in small towns.
Kamaal Ke Dus will be a series of cohorts, each made up of 10 women leaders aspiring to become ecommerce entrepreneurs. The first cohort will be launched on March 8 and the applicants will go through a selection process and 10 winners will be selected from among the aspiring entrepreneurs who apply for the project. They will be offered four months of incubation, business mentorship, credit facilities, and free access to software worth Rs 1 lakh to set-up horizontal ecommerce marketplaces in their home towns. Through this initiative, eSamudaay aims to create a network of over 1,000 women LCommerce entrepreneurs across India.
LCommerce is essentially interconnected Open Commerce Marketplaces that are locally run for the benefit of local communities. The women entrepreneurs with eSamudaay’s digital tools will be able to fully own the LCommerce platform in their communities.
eSamudaay, founder and CEO, Anup Pai said, “As society transitions out of male dominance, the participation of woman entrepreneurs in LCommerce will be a strategic advantage for eSamudaay. Increasing the participation of women in the formal economy has the potential of adding $1 trillion to GDP and eSamudaay wishes to play our part in making that happen.”
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