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BusinessTITA launches environment reconnect initiative for techies

TITA launches environment reconnect initiative for techies

Published: 5th Jun 2021 5:52 pm

Hyderabad: Telangana Information Technology Association (TITA) has launched an initiative ‘Digital Disconnect…Environment Reconnect’ to encourage working people to log out from their digital spaces daily and reconnect with the environment.

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Association Global President Sundeep Kumar Makthala unveiled the logo of the same here on Saturday. With the raging pandemic, working professionals are confined to their homes due to work-from-home facility. Many just have  access to mobile, television, laptop and other digital devices, which in turn is taking a toll on the health and wellbeing of people.

Experts have expressed concern that such a tendency will have an adverse impact on the social wellbeing of individuals, he said.

The TITA drive encourages people to log off two hours daily for a week and spend the same time in an environmental activity like planting saplings, nurturing them and taking part in organic farming, terrace farming, book reading, or in a physical activity. TITA has written to IT firms asking them to encourage their staff to be part of the programme.

Makthala said the diversion will help software professionals increase their productivity and strengthen family bonds.

TITA formed a jury to evaluate the participation of techies in the Digital ‘Disconnect…Environment Reconnect’ activity.  Awards will be announced. Also, all  participants will receive certificates of participation. Those interested to take part in the drive can register themselves at link

TITA Vice-President Rana Pratap Bojjam, State Secretaries Srilatha Chintala, Venkata Vanam, Deepika Joshi and official representative Pradeep Nilagiri are part of the initiative, a release said.

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