Wednesday, May 18, 2022
  • Hyderabad
  • Telangana
  • Andhra Pradesh
  • India
  • World
  • Entertainment
  • Science and Tech
  • Sport
  • Business
  • ...
    • NRI
    • View Point
    • cartoon
    • Columns
    • Reviews
    • Education Today
    • Property
    • Videos
    • Lifestyle
E-Paper
  • NRI
  • View Point
  • cartoon
  • Columns
  • Reviews
  • Education Today
  • Property
  • Videos
  • Lifestyle
Home | Business | 84 Indian Consumers Feel Ai Drives Better Customer Experience 2

84% Indian consumers feel AI drives better customer experience

By IANS
Published: Published Date - 05:03 PM, Thu - 28 January 21
According to software company Pegasystems, the study surveyed over 1,000 consumers in India on their views about AI as it relates to morality, ethical behaviour and empathy.

New Delhi: About 84 per cent Indian consumers agree that Artificial Intelligence (AI) has the potential to provide better customer experience, improve brand reputation, and increase customer loyalty, a study revealed on Thursday.

According to software company Pegasystems, the study surveyed over 1,000 consumers in India on their views about AI as it relates to morality, ethical behaviour and empathy.

Indian consumers generally trust new technologies like AI if they see the potential to improve their productivity and make things simpler. But at the same time, respondents still worry about the ethics behind AI and the potential for it to act with bias, the company said in a statement.

The study also indicated that almost 78 per cent are comfortable interacting with AI for business-related queries.

“This presents an important opportunity for Indian companies to accelerate their AI adoption — particularly as the pandemic forces them to increase their digital engagement capabilities,” Suman Reddy, Managing Director, Pegasystems India, said in a statement.

“By taking an empathetic and ethical approach to AI, businesses can ensure their customers’ faith in AI is rewarded with better service – which ultimately leads to an increase in customer loyalty,” Reddy added.

In the study, 75 per cent of those surveyed believe that machines can behave morally and thus make ‘good’ decisions based on empathetic considerations.

In addition, 76 per cent of respondents in India believe that when an organization uses AI to make relevant, appropriate, and valuable offers to their customers, it is an example of AI demonstrating empathy.

Organizations should adopt transparent and unbiased AI, which means their AI models can explain exactly why a decision was made, the study said.

By combining AI-based insights with proper AI governance, organizations can more safely adopt AI while driving better customer engagements, it added.

  • Follow Us :
  • Tags
  • AI governance
  • Artificial Intelligence (AI)
  • Indian Companies
  • new technologies

Related News

  • Anvayaa makes a venture into personalized dementia care

  • Tech Mahindra announces its foray into Metaverse

  • VIT-AP hosts conference on AI and Signal Processing

  • Hyderabad: HealthNet Global launches smart in-patient automation system

  • Pegasystems appoints Katherine Parente as Chief People Officer

  • AI accurately predicts who will develop dementia in 2 years

Latest News

  • Hyderabad: NTPC distributes merit scholarship among 104 students

    12 mins ago
  • Hyderabad Airport wins green airport recognition for fifth time

    24 mins ago
  • Pattana Pragathi in GHMC from June 3

    31 mins ago
  • American Brew Crafts launches Blockbuster beer in a can

    38 mins ago
  • Car with ‘special’ registration plate picks up KTR at London airport

    3 mins ago
  • Hyderabad police arrest VC of Sarvepalli Radhakrishnan University, Bhopal

    50 mins ago
  • Charmi Jhaveri looks outstanding in a white Saree at the official Kobe PR Ambassador ceremony

    1 hour ago
  • SCR to operate two special trains to clear extra rush

    1 hour ago

company

  • Home
  • About Us
  • Contact Us

business

  • Subscribe

telangana today

  • Telangana
  • Hyderabad
  • Latest News
  • Entertainment
  • World
  • Andhra Pradesh
  • Science & Tech
  • Sport

follow us

© Copyrights 2022 TELANGANA PUBLICATIONS PVT. LTD. All rights reserved. Powered by Veegam