Audience will fall in love with Sehari: Director Gnanasagar
Hyderabad: The upcoming crazy romcom ‘Sehari’ is the story about an immature youngster named Varun, who is confused and disturbed following breakup with his girlfriend.
He decides to agree for an arranged alliance. “And how things go upside down after he accidentally falls in love with the bride’s sister is going to be a fun ride in theatres,” says ad filmmaker-turned-director Gnanasagar Dwaraka.
The movie is hitting the screens on February 11. Starring Harsh Kanumilli and Simran Choudhary in the lead roles, the film stars actor Nandu, singer Koti, Abhinav Gomatam, Praneeth Reddy Kallem, Akshithaa, Sneha Velidindi, among others, in key roles.
“The story was actually penned by actor Harsh Kanumilli, who plays the lead role in the movie. I expected the story to be a new-age romcom, laced with romance and bold content, but the story is contrary to all these elements and cinematic tropes. The pandemic has, of course, halted our work. The patchwork got delayed. So finally, we have called the shots to come before audiences,” he says.
Coming to the title ‘Sehari’, Gnanasagar says he picked the word Sehari from the film ‘Oye’ starring actors Siddharth and Shalini. “Sehari is a celebration, it has diverse meanings in almost all languages, even in Sanskrit and Italian,” says the debutante director who had worked for over 70 ad films.
An MSc graduate from Chittoor district, Gnanasagar had first joined as assistant for ‘Dream’ ad film production house while looking for opportunities.
Simply put, Gnanasagar says there’s no major difference between ad-filmmaking and mainstream cinema. “Only the length of the story matters. In an ad film, we tell a 30-sec duration story while here we tell stories on a larger canvas, say about two-hour length or more. It’s easy for artistes to carry the mood for two days in an ad film shoot, while it’s quite challenging for actors to carry the same mood throughout in cinema. Because we shoot an emotional scene in a location then it gets a break thus we miss continuity,” he says.
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