The solution will enable list-based ordering, deep integration into WhatsApp messages, end-to-end order management, sharing simple catalogues without fixed pricing, and addressing various services
Hyderabad: Hyderabad-based Hyperleap Software Technologies has launched “Orderly”, a new entity and an e-commerce SaaS solution to help local merchants start their digital business in under 30 seconds alongside their offline business. Orderly offers its services in India presently, with plans to expand to the international markets.
The solution will enable list-based ordering, deep integration into WhatsApp messages, end-to-end order management, sharing simple catalogues without fixed pricing, and addressing various services that merchants want today, which current other ecommerce products do not offer.
Orderly is founded by Gopi Krishna Lakkepuram, an ISB graduate, former Microsoft US employee, along with his long-time friend Srikanth Tadaka, a businessman. Before Orderly, Gopi Krishna founded Hyperleap Software Technologies providing strategy and technology consulting services to enterprises and other startups.
Orderly secured an undisclosed amount in funding in 2020 for product design and development and is now actively in discussions with potential investors to secure $1.5 million in seed round for growth capital. The funds raised will be used to ramp up marketing, operations and further extend the feature set for this flagship product. The company targets to onboard two million businesses by the end of 2022.
Announcing the launch of Orderly, Gopi Krishna Lakkepuram, co-founder and CEO, said, “Before commercialising Orderly, we have piloted and refined various features of the product with a small, closed audience for over three months. Over 400 businesses have been using the app already.”
“Furthermore, we are experimenting with various revenue models as our primary focus right now is growth. For a limited time, our product will be offered at no cost basis for the lifetime. Thereafter, for new signups we plan to have a yearly usage fee of Rs 2,000 per store without any additional commissions or chargesm” Gopi added.
Srikanth Tadaka, co-founder and COO, Orderly, said, “What we want to do is easy-commerce, not e-commerce. Merchants want more orders, and customers today find it easy to send their orders on WhatsApp, but as a merchant, managing and coordinating every order is just not scalable, and this is the problem we are solving which is critical for the success of e-business.”
Merchants will be able to manage their online presence, get orders and enquiries from customers efficiently. Initially, Orderly aims to tap and target small and medium businesses, and resellers, and later expand to new segments, Srikanth added.
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