Pure EV launches extended warranty policy
Covers key power-train components such as battery, motor, and controller for all of its models
Hyderabad: Hyderabad-based electric vehicle maker Pure EV has launched a new ‘Warranty Extension’ policy with retrospective benefit for existing customers. The new policy covers key power-train components such as battery, motor, and controller for its current models.
Pure EV said it has spent more than two years evaluating and bringing forward this policy that has been formulated on the basis of a data-driven approach. The data points assessed include on-ground product performance of these components over 40,000 km for many of the company’s EV models and in-house test data over the last two years, customers and dealers’ feedback, and other related areas.
Elaborating about this system, Dr Nishanth Dongari, founder, Pure EV, said, “The entire EV components manufacturing ecosystem is at a nascent stage today in the country and Pure EV is working extensively for continuous improvements in the components’ design life and field reliability through our research centre at IIT Hyderabad.”
“We have a strong R&D team in the entire power train components related to battery, motor and controller who work closely with our manufacturing and service teams and evaluate feedback from various stakeholders,” he added.
Dr Dongari emphasised, one of the initiatives that the company took last year was launch of Batrics Faraday, an AI-driven hardware which enables battery service failures resolution at dealers’ levels. This saves precious man-hours otherwise spent in replacement of a series of cells and significantly reduces the battery ‘Turn Around Time’ (TAT).
Speaking further about this policy, Rohit Vadera, CEO, Pure EV, said, “This increase in warranty time period is an outcome of our years of comprehensive feedback evaluation mechanism through our customers and various other stakeholders.”
The company is providing margins to dealers, establishing service and repairing infrastructure at each outlet, and training dealer technicians at the factory for 120 days. Over the last year, the company’s technology and skilled manpower have reached a point where they are able to repair as much as 99 per cent of all the defective batteries, motors and controllers at the factory.
Capacity building
Pure EV has already launched four models that are available over 100 touch points across India with plans to expand further in the future. The company’s products are designed and manufactured in Hyderabad with a customer base in all major cities. The company has a current manufacturing capacity of 60,000 vehicles per year.
Pure EV has developed in-house expertise in Lithium Battery technology with controllers and motors at IIT Hyderabad Research Park. Its R&D team has made continuous improvements through innovative solutions.
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