Renault showcases Kiger in over 27 towns of Telangana
With its ‘Rural Float’ initiative, the company showcased the new car to customers in 233 towns across 13 States
Hyderabad: In order to strengthen its presence in rural markets and showcase the all-new Kiger, the newly launched sub-four meter compact SUV, Renault India introduced ‘Rural Float’, an initiative to cater to the customers across rural India, including more than 27 towns in Telangana.
The ‘Rural Float’ is a fully functional mobile showroom that has been designed to provide a complete Renault experience to the existing and potential customers.
Pan-India, the mobile showroom has covered 233 towns across 13 States, traveling more than 40,000 kms over a period of three months.
The ‘Rural Float’ is a one-of-a-kind innovative nationwide customer focused initiative during which around 2,700 test drives were facilitated to customers in the remote areas, who got a chance to witness and experience Renault India’s breakthrough product range.
Renault, through this initiative, has reached out to more than 23,000 potential customers in markets such as Telangana, Gujarat, Rajasthan, Madhya Pradesh, Tamil Nadu and Haryana.
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