Director Venkat Prabhu imitates Dil Raju by saying "Chay style venuma, style vundi. Action venuma, action vundi. Mass venuma, mass vundi." to promote Custody.
Venkat Prabhu loved Chay's performance in the film and approached the actor with the storyline of Custody, believing the actor fits his character perfectly.
As a gesture of appreciation for Naga Chaitanya’s presence at the college function, Malla Reddy declared a holiday for all his colleges on 'custody' release day.