All eyes on Balapur Ganesh laddu auction this Thursday

According to the Balapur Ganesh Utsav Samithi president Kallem Niranjan Reddy, a few more participants were expected to enroll for in this year’s laddu auction, which will be held before procession of Ganesh idol in Balapur on Thursday.

Hyderabad: With Vinayaka Chaturthi festivities to conclude on Thursday, all eyes are on the auction of famous 21-kg Balapur Ganesh laddu prasadam.

While 25 persons who successfully bid for the laddu since 1994 are eligible to participate, five new persons including non-locals have enrolled for auctioning till Tuesday.

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According to the Balapur Ganesh Utsav Samithi president Kallem Niranjan Reddy, a few more participants were expected to enroll for in this year’s laddu auction, which will be held before procession of Ganesh idol in Balapur on Thursday.

Last year, the laddu was successfully bid by a local farmer Vangeti Lakshma Reddy for Rs.24.60 lakh, which was Rs.5.70 lakh more than the previous year. This time, the laddu is expected to set a new record price.

This year, Balapur Ganesh idol was designed in the sitting posture on Panchmukhi Nagendra (five-head) with moving eyes and ears and the pandal was decorated with Vijayawada Kanaka Durga temple theme.

The auctioning of Ganesh laddu dates back to 1994, when it was bid by a local farmer, Kolan Mohan Reddy, for Rs 450. Mohan Reddy after distributing laddu prasadam to his family and locals, sprinkled it in his farm and the yield going up considerably resulted in the belief the belief that the laddu here ushers in health, wealth and prosperity, took roots.