Tata Starbucks launches new campaign #BrewYourOwnStarbucks
Hyderabad: Celebrations are galore for Tata Starbucks as the brand marks its 10th anniversary in India. Announcing the novel #BrewYourOwnStarbucks campaign, the brand celebrates its glorious presence in India and strengthens the warm connections it has built with their customers over the years, by offering its customers a-once-in-a-lifetime opportunity to get featured on the Starbucks […]
Hyderabad: Celebrations are galore for Tata Starbucks as the brand marks its 10th anniversary in India. Announcing the novel #BrewYourOwnStarbucks campaign, the brand celebrates its glorious presence in India and strengthens the warm connections it has built with their customers over the years, by offering its customers a-once-in-a-lifetime opportunity to get featured on the Starbucks menu!
Talking about the campaign, Deepa Krishnan, chief marketing officer, Tata Starbucks Pvt Ltd, said, “At Starbucks, customers are at the centre of everything we do, and it all starts with their names. As we mark our 10th anniversary in India, we want to celebrate all our customers and the hidden barista in them. Our customers are as passionate about coffee as we are full of new ideas and creativity. In this unique campaign, customers are invited to share their own bespoke recipes for a Starbucks beverage and stand a chance to get their names and special beverages featured on the Starbucks menu.”
This unique campaign has been brought to life with a film, conceptualised and produced by Edelman India in collaboration with The Yellow Umbrella Films. The film highlights Tata Starbucks’ 10-year milestone in India, while giving consumers the unique opportunity to engage with the brand and be a part of its iconic legacy.
The film starts off with a girl walking into a Starbucks store and requesting that the Barista make a beverage for her, which is her unique recipe. As she goes on to explain her recipe, the store surprises her by putting it up on the menu board as – Naina’s Decadent Frappuccino! The barista shares that Starbucks is celebrating their 10th anniversary by applauding the barista in you leaving her pleasantly surprised and overjoyed by this gesture.
The film calls out customers to join this one-of-a-kind campaign by sending beverage ideas that are uniquely theirs and standing a chance to be featured on Starbucks menus.
Check out the campaign here:
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Customers can participate in this engaging campaign and have their names on the Starbucks menu by visiting https://brewyourownstarbucks.com or sending their recipes in the form of DMs to Starbucks India’s Instagram handle.
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