Tech Tok: Threads lose more than half of its users
Launched as a rival platform to Twitter, now known as X; Threads was unveiled as an Instagram app.
Published Date - 1 August 2023, 04:25 PM
Hyderabad: Remember when Threads racked up 100 million users within just five days of its launch? Well, it has now lost more than half of its users.
Launched as a rival platform to Twitter, now known as X; Threads was unveiled as an Instagram app. Its close ties to the photo-sharing app helped with the initial thrust.
When the platform was launched, many users complained that it had limited features. Threads then soon added ‘following’ and ‘for you’ options to be displayed on the website. That said, it failed to hold on to the scores of its subscribers.
Addressing the issues in a meeting, Meta CEO Mark Zuckerberg reportedly said that the retention on the app was “better than what the executives had expected, but it was not perfect”. He called this drop in users normal and seemed optimistic about the future of the app.
According to reports, the team plans to add more retention-driving hooks. Chief Product Officer Chris Cox said that one strategy would be to ensure that Instagram users are able to see important Threads. It is expected that Threads will be adding a lot more features in the near future.
Loss of users after the post-launch boost is common in the tech world because many download the app with the intention to test it. Retaining those initial users is often the task. Given that Threads failed to ace the first jump, it remains to be seen if it will make a stronger comeback.
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