PVR CEO clarifies on reports of Brahmastra leading to multi-crore loss

Hyderabad: Ayan Mukerji’s directorial ‘Brahmastra: Part One Shiva’ was released on September 9 and has garnered mixed reviews from both critics and audiences. On Friday, reports of the film causing a cumulative loss of over Rs 800 cores to the India’s largest theater chains PVR and Inox have been shared widely. Refuting the claims, PVR […]

Hyderabad: Ayan Mukerji’s directorial ‘Brahmastra: Part One Shiva’ was released on September 9 and has garnered mixed reviews from both critics and audiences. On Friday, reports of the film causing a cumulative loss of over Rs 800 cores to the India’s largest theater chains PVR and Inox have been shared widely.

Refuting the claims, PVR Pictures CEO Kamal Gianchandani took to twitter and posted a series of tweets calling the reports “negative” and “false.” The CEO stated that he was confused whether to call it “a lack of understanding” or an intentional move “to cast doubts.”

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It amazes me, the false and negative info about @BrahmastraFilm on the internet and in the media. Is it a lack of understanding or is it intentionally designed to cast doubts? Just so that we don’t miss crucial FACTS, I can now confirm that @_PVRCinemas did 8.18 cr Net BO (1/4)

— Kamal Gianchandani (@kamalgianc) September 10, 2022

Confirming that PVR Cinemas did a net business of Rs. 8.18 crore for Bramhastra on the day of the film’s release, he listed the day 1 net collections of all the recent blockbusters including KGF 2, RRR, Bhool Bhulaiyaa 2, Gangubai Kathiawadi and Sooryavanshi, recorded at PVR theatres.

for #Bramhastra on day 1. To put this in context, some of the recent suoer-hits recorded👇 at #PVR day 1,
Sooryavanshi – 5.08 cr Gangubai K – 2.48 cr RRR – 8.64 cr KGF 2 – 11.95 cr (2/4)

— Kamal Gianchandani (@kamalgianc) September 10, 2022

Bhool Bhulaiyaa 2 – 3.26 cr The way advances / pre sales are today (Saturday), @_PVRCinemas would easily cross 9 cr NBOC (today) and 10 cr NBOC on day 3/ Sunday. When a film grows further from a record setting day 1 number (3/4)

— Kamal Gianchandani (@kamalgianc) September 10, 2022

He said that Brahmastra has been doing exceptionally well in the PVR theatres and the audience seems to be enjoying the film. “PVR is having a fabulous weekend which is so encouraging given the massive line-up of films over the next 3 months,” his last tweet read.

the simple take-away is that the paying audiences are enjoying the film and spreading a positive word about it. #PVR is having a fabulous weekend which is so encouraging given the massive lineup of films over the next 3 months!

— Kamal Gianchandani (@kamalgianc) September 10, 2022

Along with Ranbir Kapoor and Alia Bhatt in lead roles, Brahmastra also stars Amitabh Bachchan, Nagarjuna, Shah Rukh Khan and Mouni Roy. Apart from Hindi, the film was also released in Telugu, Tamil, Malayalam and Kannada languages.